Privacy policy

Last updated: July 5, 2026

This Privacy Policy explains how Valor Viking (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, subscribe to our communications or interact with our services.

By using our website, you agree to the collection and use of your personal information as described in this Privacy Policy.

1. Who We Are

Valor Viking operates this online store and is responsible for the personal information collected through this website.

For any privacy-related question, you can contact us through the chat available on our website.

Our chat is available 24/7.

2. Personal Information We Collect

We may collect personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing communications or interact with our services.

This information may include:

  • Full name;

  • Email address;

  • Phone number;

  • Billing address;

  • Shipping address;

  • Order details;

  • Payment-related information;

  • Delivery information;

  • Customer support messages;

  • IP address;

  • Device information;

  • Browser type;

  • Website usage data;

  • Cookie and tracking information;

  • Marketing preferences;

  • Any information you voluntarily provide to us.

We do not intentionally collect more personal information than necessary to operate our store, process orders, provide customer support, improve our services and comply with legal obligations.

3. Payment Information

Payments are processed securely through third-party payment providers.

We do not store your full credit card number or full payment card details on our own systems.

Payment providers may collect and process payment information in order to authorize, verify and complete your transaction. Their processing of your information may be subject to their own privacy policies and security standards.

4. How We Use Your Personal Information

We may use your personal information to:

  • Process and fulfill your order;

  • Confirm your payment;

  • Deliver your products;

  • Send order confirmations and shipping updates;

  • Provide customer support;

  • Respond to your questions or requests;

  • Manage returns, refunds, disputes or claims;

  • Prevent fraud, abuse and unauthorized transactions;

  • Improve our website, products and services;

  • Personalize your shopping experience;

  • Send marketing communications, if permitted;

  • Measure the performance of our website and advertising;

  • Comply with legal, tax, accounting and regulatory obligations;

  • Protect our rights, property, customers and business.

We only use your personal information where we have a valid reason to do so, such as fulfilling your order, complying with legal obligations, obtaining your consent, protecting our legitimate interests or providing the service you requested.

5. Legal Bases for Processing

Depending on your location, including if you are located in the European Economic Area, the United Kingdom or Switzerland, we may process your personal information under one or more of the following legal bases:

  • Performance of a contract: to process your order, deliver your products and provide customer support;

  • Legal obligation: to comply with tax, accounting, consumer protection and legal requirements;

  • Consent: for certain cookies, marketing communications or optional data processing;

  • Legitimate interest: to operate our store, improve our services, prevent fraud, protect our business and communicate with customers.

Where we rely on your consent, you may withdraw it at any time.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies to operate properly, improve your experience, analyze traffic and measure the effectiveness of our marketing.

These technologies may help us:

  • Keep the website secure;

  • Remember your preferences;

  • Keep items in your cart;

  • Understand how visitors use our website;

  • Improve website performance;

  • Measure advertising campaigns;

  • Show relevant content or offers.

Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may depend on your consent where required by law.

You can manage or disable cookies through your browser settings or through any cookie preference tools available on our website.

7. Marketing Communications

If you subscribe to our emails, SMS messages or marketing communications, we may use your contact information to send you updates, offers, promotions, product information or other marketing messages.

You can unsubscribe at any time by using the unsubscribe link in our emails, following the instructions in the message or contacting us through the chat on our website.

Even if you unsubscribe from marketing communications, we may still send you important service-related messages, such as order confirmations, delivery updates or information about your purchase.

8. Sharing Your Personal Information

We may share your personal information with trusted third parties when necessary to operate our store and provide our services.

This may include:

  • E-commerce platform providers;

  • Payment processors;

  • Delivery and logistics providers;

  • Customer support tools;

  • Email and marketing service providers;

  • Analytics providers;

  • Advertising platforms;

  • Fraud prevention providers;

  • IT, hosting and security providers;

  • Professional advisors, where necessary;

  • Authorities, regulators or legal bodies, where required by law.

We only share personal information when necessary and only for the purposes described in this Privacy Policy.

We do not sell your personal information in the traditional sense.

9. Advertising and Analytics Partners

We may use analytics and advertising tools to understand how visitors interact with our website and to improve our marketing performance.

These tools may collect information such as your IP address, device information, browser type, pages viewed, actions taken on the website, purchase events and interaction data.

Depending on the tools enabled on our website, this may include platforms such as Google, Meta, TikTok, Microsoft Clarity or similar analytics and advertising services.

Where required by law, these tools will only be used with your consent.

10. International Data Transfers

Because we sell internationally and use service providers that may operate in different countries, your personal information may be transferred, stored or processed outside your country of residence.

When this happens, we take reasonable steps to ensure that your personal information remains protected in accordance with applicable data protection laws.

11. How Long We Keep Your Personal Information

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy.

This may include keeping information for:

  • Order processing and delivery;

  • Customer service;

  • Returns, refunds, claims or disputes;

  • Fraud prevention;

  • Legal, tax and accounting obligations;

  • Business records;

  • Marketing, until you unsubscribe or withdraw consent.

When your personal information is no longer needed, we will delete, anonymize or securely store it where required by law.

12. How We Protect Your Personal Information

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, disclosure or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect your information using appropriate safeguards.

13. Your Privacy Rights

Depending on your country or region, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Access the personal information we hold about you;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of your personal information;

  • Object to certain processing;

  • Restrict certain processing;

  • Withdraw your consent;

  • Request a copy of your personal information;

  • Opt out of certain marketing communications;

  • Opt out of certain targeted advertising or data sharing, where applicable;

  • Lodge a complaint with a data protection authority.

To exercise your rights, please contact us through the chat available on our website.

We may need to verify your identity before processing your request.

14. Customers in the European Economic Area, United Kingdom and Switzerland

If you are located in the European Economic Area, the United Kingdom or Switzerland, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation or equivalent local laws.

You may request access, correction, deletion, restriction, portability or objection to the processing of your personal information.

You may also have the right to withdraw consent at any time where processing is based on consent.

15. Customers in the United States, Canada and Other Countries

Depending on your location, you may have additional privacy rights under local laws.

These may include the right to request access to your personal information, request deletion, correct inaccurate data, opt out of certain data sharing, or opt out of targeted advertising.

To make a request, please contact us through the chat available on our website.

16. Children’s Privacy

Our website and products are not intended for children.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us through the chat on our website so we can review and delete the information where appropriate.

17. Third-Party Links

Our website may contain links to third-party websites, apps or services.

We are not responsible for the privacy practices, content or policies of third-party websites. We recommend that you read their privacy policies before providing any personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, tools, legal obligations or business operations.

The updated version will be posted on this page with a new “Last updated” date.

Your continued use of our website after any changes means that you accept the updated Privacy Policy.

19. Contact Us

For any question about this Privacy Policy, your personal information or your privacy rights, please contact us through the chat available on our website.

Our chat is available 24/7.